I recommend that whenever possible you use keywords in your domain name. However it isn’t a hard and fast rule. I have a website that uses my company name and many of you will as well.
The reason for using keywords in the domain name is that when someone sees it he/she as an idea of what the site is about. In addition it also helps in your search engine rankings, but only marginally.
Some people in an effort to follow this rule create incredibly long domain names like:
keyword1-keyword2-keyword3-keyword4.com
Other than being very difficult to remember and even more difficult to type they look very unprofessional. Therefore I would recommend that you limit your name to 2 and max three keywords.
If you can’t then go for a shorter but more generic name.
Rember your domain name is important and you should choose carefully.


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