Spoiling the Taste

There  is a  five-day grace period built into the domain registration process which gives a domain name registrant the chance to change his/her mind before paying for the domain name.

Some domain name registrants have been deliberately exploiting this loop hole,  and have been registering a domain, placing ads on it, and seeing if it was profitable. A  practice is known as domain tasting.

If it was they would keep it, if not they would release it, and it wouldn’t have cost them a penny to do it.

But for some one taste wasn’t enough they would simply repeat the process indefinitely in a process called kiting.

Now Google intends to remove the incentive by not displaying ads on sites that have been registered for 5  days or less. How it will do it remains to be seen but if it works it will probably free up some good domain names that can be used by legitimate websites.

You can find more on information week.